Remember  when you have sought an appointment for a meeting with your customer, be it be in your business, be it be in your job or whichever professional field you are in, you have to at customer venue before time with lot of preparations as if you are going for a First Date, if you have to be number one in your job, in  your business or  whichever professional field you are in.



Remember your first date with your sweetheart or handsomeheart, how excited were you, how much advance  preparations you have put in, how best you have presented yourself, how much before time you have reached, how patiently you have waited, how  energizely you have welcomed, how lovingly you have handed over flower or whatever gift you have brought, how calmly & tolerantly you have listened, how much in the back of the  mind you have strong desire to impress and  with a ultimate aim to win over ,to influence, to hypnotise, to invoke interest in you.



All these above factors are also very closely & inter related vis-a-vis  with your customer in your job, in you business or whichever professional field you are in. Every time meeting your client or customer is like going for a First Date with lot of involvement ,with lot of preparation & lot of enthrallment.

Understanding & Knowing your customer completely, fully, assiduously  & wholly is one of the very important factor in how to be number one in your job, in your business, in your various projects & whichever professional field you are in. Understanding & Knowing   your customer thoroughly deeply & closely is a must. Like you must know the swimming before you jump in the river other wise the results will be fatal. Same is true with your customer.



Understand & Know your customer demands both professional & personal well, Understand & Know your customer interest & hobbies, Understand & Know your customer family & family members well, Understand & Know & remember your customer dates like customer birthday, your customer spouse birthday, customer  marriage anniversary ,customer children birthdays, Understand & Know &  remember various  religious functions of your customer celebrate, Understand & Know customer eating habits & which  restaurants your customer regularly visits, Understand & Know &  remember which topics of general discussions other than professional your customer generally wants to talk on. And Understand & Know anything & everything on this earth about your customer.



This Understanding & Knowledge about your customer will not only build up & strengthen your professional relations with your customer but you will also match with the wave length of your customer, which will in turn help you in discussing various professional points freely & frankly about your competitors & about your products with your customer. And which will ultimately help you in winning over &   procuring you business from your customer which is your ultimate aim. 

There is a very popular saying by Aldous Huxley "Experience is not what happens to you, it is what you do with what happens to you". So to be number one in your job, in your business, in your projects & whichever professional field you are in, this trait in all of us i.e. AVOID has to be nullified by facing, meeting, rather I will add confronting your client or customer in a very positive note.



Remember AVOID is a precursor of VOID.



And when void will be created between you & your customer or client than this vacuum will be, has to be filled by your competitors. Chances are you might be loosing your client or customer which you can not afford & tolerate. Because your customer or client is your product purchaser, your product patron, your product consumer.



So never ever Avoid your client or customer, even if your customer has raised intolerable & foolish quarries about your products, even if your customer or client has demanded from you to get sky for her or him, even if your customer or client has directly or indirectly has demean you or scorn you.



Remember your ego in front of & before your customer has to be at zero rather I will advice at minus level no ego at all & your skin has to be six inches thick. So seek an appointment from your customer or client once again & meet your customer or client once again & convert avoid into a successful, business procuring meet with your client or customer.

I was not  that Lucky & it was Destined & had to happen. If you want to be number one in your job, in your  business, in your various projects in whichever professional field you are in, than please dismiss from your mind, condone & forget these two words. That does not mean also that I am conveying preaching or telling you to become an atheist. Have faith in GOD whichever sect you belong, Have faith in praying. There is a very popular saying "GOD HELP THOSE WHO HELP THEMSELVES".




This clearly means that get up in the good morning with a lot of motivation in the  morning to do your task assigned to you in the job, task planned by you to procure business from your client or customer, task for your projects in whichever professional field you are in, you have to first work for yourself.



All these needs your lot of planning in the morning itself, your setting of  professional bag or briefcase depending upon the needs or demand of your customer, your collection of various documents to be provided to your customer to convince about your product, your  reconfirming of appointment with your  customer, your list of customers you have to met today, your route planning for reaching out to customer ,procuring & supplying of the order of the  customer & many more tasks. For all these tasks you have to  slog, you have to be  workalcohlic, go getter & above all physically & mentally vigilant & agile. So doing your tasks daily through out the day & day after day is your luck & destiny.
 

Competition & competitor both have to be wiped out with your killing instinct if you want to be number one in your job, in your business, in your projects or whichever professional field you are in. Here I never mean by Killing The Competition that you harm your competitor physically mentally, never ever think of that, never ever do such type of activities, never ever indulge in physical fight with your competitor harming or hurting your competitor.



But definitely Kill The Competition by meeting your client or customer regularly frequently repeatedly without fail, Kill The Competition by explaining convincing your client or customer the advantages supremacy superiority of your product over the competitor, Kill The Competition by fulfilling the ethical genuine demands of your client or customer promptly & immediately, Kill The Competition by clarifying doubts wrong notions misconceptions about your product created in the mind of your customer by the competitor, Kill The Competition by arranging a live demonstration illustration  of your product for your client or customer, Kill The Competition by developing establishing reinforcing your professional relations with your client to such an extent that whenever the demand need requirement arises your client or customer not only remembers you contact you but at once place the order & purchase your product only & only. Than this is a clear cut indication that you have KILLED THE COMPETITION  AND WON OVER THE COMPETITOR. 

To be number one in your job, in your business or which ever professional field you are in- Give Your Best. Because slackness, laziness, bunking in your job or business assignments have no place & room in the lives of people who are number one in their job or in their business, who were number one in their job or in their business & who are going to be number one.


Give Your Best i.e. Give Your Best in convincing your customer, Give Your Best in putting across your deliberation & your point of view about your products before the customer, Give Your Best in nullifying & killing the competitor product by conveying that your product is the best, Give Your Best in  fulfilling the commitments promised to  the customer, Give Your Best in fetching orders from your customers, Give Your Best in following up that your product has been supplied or not to the customer, Give Your Best in getting views of your customer about the performance of your product.



Always mail a thanks once  the customer has started using your product. Give Your Best in providing the after sales & service. I always say no laxity, no forgetfulness, no applesauce & no hogwash when it comes to in relation with your customer.I always remember the very popular quote"ALWAYS GIVE YOUR BEST AND GOD WILL TAKE CARE OF THE REST".So only GIVE YOUR BEST.  

You must be wondering which English word is this. It is an abbreviation devised & invented by me  and it means & stands for :-



T --->Target
O--->Oriented
A--->Approach




If you want to be number one in your job, in your business , in your projects ,in whichever professional field you are in. You ought to have a target oriented approach (TOA) every day, each day  &  day after day without fail.



You may be in a job, you may be an entrepreneur, a businesswoman, a businessman today hold a pen & paper in your hand ,Write today's target on a paper slip(TOA slip)  stick TOA slip  on your car glass, stick TOA slip  on your file cover, stick TOA slip  on your office table, stick TOA slip on your bag, briefcase ,but never ever put TOA slip in your pocket(out of sight out of mind). And than leave your home for days work & achievements. You must read this TOA slip during the day, again & again till your day's target is achieved .




Whatever your target is today, may it be winning over your customer & client visa-a-vis a  competitor, booking a order from a customer & client of particular amount & of particular product, convincing about your product by conveying advantages of your products & winning points over your competitors , live demonstration of your products, providing services to the customers, fulfilling the ethical & genuine demands of your customer, gathering total knowledge about your products, gathering total knowledge of your competitors & gathering total knowledge of your customers & clients i.e about her/his likes & dislikes.



It has to be TOA every day otherwise the day says bye bye.